01
Shape the direction
Product direction and market research to understand where game teams needed clearer, more actionable insight.
Spawning again · 2026
Spawning
again.
A new independent game project is taking shape in the deep. More when it’s ready.
01
The first dive · 2019–2022
Built to make player and gameplay data useful.
Anglerfish Labs began as a startup built to bring practical game analytics to teams without large-studio data infrastructure.
At the time, game reporting mostly focused on business metrics like DAU, LTV, transactions, and sales. Anglerfish explored data-informed design: finding balance problems, progression roadblocks, boss difficulty spikes, content patterns, and economy exploits early enough to act.
02
Earlier work
From product questions to early prototypes.
Early-stage work across the product and technical lifecycle, focused on turning player and gameplay data into decisions.
02
Plan and prototype
Technical planning, development, and iterative prototyping to turn early ideas into something testable.
03
Make data legible
Python, SQL, and Looker prototypes designed to surface player behavior, gameplay balance, progression, and economy signals.
- Python
- SQL
- Looker
03
Contact
A new signal is taking shape.